Webinar: Growing risks on social media - How to mitigate threats and protect consumer trust
 

Webinar: Growing risks on social media – How to mitigate threats and protect consumer trust

As a key consumer touchpoint, social media has evolved rapidly and quickly become a hotspot for infringement. Learn how forward-thinking businesses are protecting consumer trust and retaining control.

Social media has fast become a key consumer touchpoint which brands have been quick to adopt. But as the landscape continues to evolve rapidly – from ever-higher usage, emerging channels, and social marketplaces – so too has the threat from bad actors. Learn how forward-thinking businesses are protecting consumer trust in their brands by taking a cross-functional approach to retain control across social channels.

This webinar will cover:

  • The evolving threat landscape on social media – from counterfeiting and phishing to impersonation and negative association
  • How bad actors exploit social channels – how infringers operate across channels and at scale
  • How brands must respond to these threats – assessing the threat level, getting cross-functional buy-in and retaining control
  • Best practices on key platforms – Facebook & Instagram

Speakers

Deborah Hampton

Deborah Hampton

Senior Copyright & Trademark Program Manager, The Chemours Company

Deborah Hampton is the Senior Copyright & Trademark Program Manager for The Chemours Company. She is an expert IP practitioner with two decades of experience managing all phases of global portfolio management. Her major focus currently is the enforcement of global trademark, domain name, trade dress, patent and copyright portfolios. She specializes in strategic thinking and policy making. Deborah focuses on creating synergies between legal requirements and statutes and business needs. She holds a B.A. from the University of Cincinnati.

Laura Dooley

Laura Dooley

Principal Analyst, Incopro

Laura is a Principal Analyst at Incopro and has worked in the field since 2009. Laura joined Incopro in 2016 and has built a growing team of Analysts in Boise, Idaho, to serve Incopro’s client portfolio. Laura has a varied educational background, including a Masters of Science degree in Communication Disorders, an MBA and an Associate’s Degree in Electronic Technology. Before entering the brand protection world, she worked for several years as a cost analyst for engineering groups in a tech manufacturing environment. For Laura, the best part of working in the Brand Protection industry is the opportunity of working with technology, data and most importantly, within a collaborative relationship with clients.

Leanne Fayter

Leanne Fayter

Brand Protection Analyst, Incopro

Leanne is a Brand Protection Analyst and joined Incopro in 2019. She works mainly for a global confectionery company who experiences phishing attacks regularly, and she also works for a global luxury goods company where she finds high value targets for offline enforcement. Prior to Incopro Leanne studied Law at the University of Exeter, with a focus on IP law in her third year.

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