Webinar: Website Enforcement – Does Google’s policy change deliver for brands?

Upon being notified by brand owners, Google will now remove from search results links to pages on websites that list counterfeits. This as a step in the right direction – trademark owners no longer need a Court Order before Google will evaluate counterfeits in organic search.

However, Incopro has campaigned for a scalable solution to tackle widespread infringement. Under this new system, trademark owners are still not able to have entire websites that are dedicated to selling counterfeits removed from search results – only individual pages.

Hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further in tackling counterfeits.

Webinar agenda

  • Website infringement – the problem and challenges for brands
  • Google’s historic position on tackling fake websites – why it needed to change
  • Google’s new policy – what has changed and what brands need to know
  • Further change is needed – what else Google must do and how brands can collaborate to drive this


Simon Baggs - Co-founder and CEO at Incopro and a founding partner at Wiggin LLP

Simon Baggs

Co-Founder and CEO, Incopro

Simon is the Co-Founder and CEO at Incopro and a founding partner at Wiggin LLP. Simon has over 25 years of experience as a litigation lawyer, with a particular focus on protecting IP rights online. He has stood up for clients in many of the most significant cases in the online context, focusing on the role that intermediaries should play in helping to stop infringement.

Måns Sjöstrand

Head of IP & Brand Protection, Daniel Wellington

Måns Sjöstrand is Head of IP and Brand Protection at Swedish watch company Daniel Wellington. Daniel Wellington started its sales and marketing efforts online and has devised its anticounterfeit work accordingly, making the online environment the key arena for its enforcement and investigation activities.

Rachel Alexander

Partner in the IP Litigation Group, Wiggin

Rachel is a partner in the IP Litigation Group at Wiggin, advising clients on a wide range of contentious IP and commercial matters. She has particular expertise in copyright and trade mark litigation, online enforcement and intermediary liability, and has been involved in many of the key UK cases in this field.

Michael Sweeney - Director of Service Delivery and Senior Legal Counsel, Incopro

Mike Sweeney

Director of Service Delivery and Senior Legal Counsel, Incopro

Mike Sweeney is a Senior Legal Counsel at Incopro. Mike counsels brands on all aspects of brand protection including trademark strategy in the online space and the use of data-driven technology to combat threats. Mike has many years of experience representing major brands in cross-border litigation in both domestic and international Courts.

Search Engines: Time to Step Up

According to our data-driven research paper, ‘Search Engines: Time to Step Up’, published in October 2019, search engines are pivotal in directing traffic to websites that offer counterfeit goods – with an average of 56.3% of traffic to those sites arriving via organic search.

Read the full research into the availability of counterfeits through search and recommendations for a scalable, collaborative solution.

Read the research
Search Engines: Time to Step Up

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