Three Strikes and Out: How e-commerce platforms can protect consumers from repeat offenders

Repeat offenders are a thorn in the side of brand owners. Incopro has analysed over 1.5m enforcements to help understand the scale of the issue and how brands, platforms and legislators can address the challenge of repeat offenders to protect consumers, reduce losses suffered to counterfeiting and support rights holders.

Incopro’s analysis shows that a small proportion of repeat offenders are responsible for a disproportionate volume of issues on e-commerce platforms, and that implementing strong seller verification approaches and a “three-strikes” policy would have significant benefits for consumers, brands, and the platforms themselves.

What you'll learn

• The key dynamics in the e-commerce market and the shifting regulatory landscape
• The true scale of repeat infringement on e-commerce platforms
• How simple platform policy changes could drive significant impact