Online Brand Protection Maturity Report: The 4 stages to maximizing your brand’s strategic potential
Today's brand protection teams have a huge amount of ground to cover. From counterfeit goods to social media impersonators, there are any number of damaging ways a company's identity can be infringed. The threats each business faces will vary, but there are general steps all organizations can take to evolve their approach.
As they mature, teams become an increasingly strategic asset — able not only to counter threats, but to identify new growth opportunities for the business.
Our Online Brand Protection Maturity Report outlines the four stages of this journey, helping you recognize where your organization currently sits, the tools you can use to progress, and the value to be achieved by doing so.
What you'll learn
- Where your organization currently sits in our 4-stage maturity model
- Which tools and strategies can be applied to advance your impact
- How data and intelligence can help teams collaborate with other areas of the business
- How to align with strategic and commercial goals to secure further investment
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Case Study | How Unilever protects consumers from counterfeits and controls its digital footprint
With Incopro’s sophisticated detection capabilities and robust prioritization system, Unilever is able to swiftly remove key threats, clean up critical e-commerce channels, and drive commercial impact.Read more
Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.Read more
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