Our Approach
We have a defined four-step approach to brand protection.
Find. Prioritize. Act. Elevate.
Four steps for complete protection
-
Find infringements
-
- Automatically collect data at scale to find and monitor rapidly evolving infringer activity using Talisman’s advanced detection capabilities.
- Imitate how consumers interact with your brand globally with Talisman’s data collection across marketplaces, social media, websites, and more.
- Quickly modify the flexible search framework by to stay ahead of evolving threats.
- Conduct multiple iterative searches for keywords, phrases, and images associated with your brands to discover all relevant threats, fast.
-
Prioritize threats
-
- Configure risk rules to flag the greatest threats to your brand, such as highly visible listings on key marketplaces or those that ship from counterfeiting hotspots.
- Prioritize threats using a range of smart algorithms such as automated risk rules and network analysis, and apply analyst intelligence to increase effectiveness.
- Apply Talisman’s advanced image capabilities to prioritize infringements that use your logo, contain copycat products, or embed high-risk keywords within images.
- Uncover major infringing organizations with network analysis, connecting entities to prioritize entire networks, disrupt their route to market, and ensure lasting impact.
-
Act fast
-
- Drive team efficiency and reduce cost with automated platform enforcement at scale, leaving infringers no time to act.
- Automate other enforcement actions such as Google delisting, reporting to payment providers, and domain name takedowns.
- Leverage Incopro’s understanding of platform regulations and processes to enforce efficiently and at scale.
- Run test purchases directly from Talisman with built-in functionality, and export data to provide evidence for litigation and raids.
-
Elevate impact
-
- Focus on the data, changes, and trends most relevant to your brand for faster reporting and decision making with Talisman’s advanced analytics dashboards.
- Elevate reporting and analytics from operational metrics to strategic insights and empower teams to prove the impact of their efforts with built-in data storytelling tools.
- Inform, collaborate, and empower other areas of the business with insights, such as refining marketing campaigns, expanding e-commerce channels or informing product development.
- Apply learnings to continually improve effectiveness by understanding the results of your actions and exploiting intelligence.
Smarter protection. Greater impact
Talisman — our industry-leading brand protection platform — is the engine that drives our four-step approach.

Svetlana Ilnitskaya
Director of Customer Strategy | Los Angeles
What makes our approach to brand protection successful is the understanding of the ever-evolving online landscape and how the infringers operate. It’s a fulfilling and rewarding experience to see our customers succeed in the fight against brand abuse and IP infringement.
Talisman customers see:
-
305%
3-year ROI
-
3-month
Payback period
-
+3%
Online sales per year
Give Talisman a try
Free Talisman demo for your brand