The footwear and clothing industries remain the most impacted by counterfeiting across the globe, making up 22% and 16% of total value of seizures respectively (Source: OECD). And fashion and beauty counterfeits have surged during COVID-19, as brand exploiters have taken advantage of new, less savvy online consumers.

This issue is only compounded during e-commerce events such as Black Friday. In the week of Thanksgiving / run up to Black Friday / Cyber Monday 2020, compared to a week 3 months back, Incopro’s technology detected:

• 155% growth of high-risk listings on eBay for a watch/jewelry retailer
• 121% increase in high-risk listings on Amazon for a luxury brand
• 51% increase in high-risk listings on Amazon for a streetwear brand

But what can brands do to stop this?

Incopro Senior Legal Counsel Mike Sweeney joined Vogue Business’ webinar: “The Counterfeiter Surge and How to Avoid It” on 4 December, sharing his insights on how fashion and clothing brands can better protect consumers and brand value online.

Access the webinar recording here