Incopro relocates Welsh office to the heart of Cardiff as part of expansion plans

Incopro relocates Welsh office to the heart of Cardiff as part of expansion plans

Expansion comes after $21 million venture capitalist investment in 2018 and Incopro is working with support from Welsh Government to invest in local tech jobs.

Incopro (, the global online brand protection software company, today announced the opening of their new office in the heart of Cardiff. Incopro first opened a Welsh office in Caerphilly late in 2017 with only three people but have moved into this new office with a further 50 employees and are recruiting a further 25 before the end of 2019. Support from the Welsh Government and the quality of multilingual graduates with technical and analytic skills within a rapidly growing tech company have played a key role in this continued investment within Wales.

(Copyright Imium, 2019)

Incopro chose to restore a vacant historic building rather than traditional office space. The restoration of the building, which started life as the original Cardiff Fish Market and was most recently a restaurant, was led by Downs Merrifield Architects supported by a project team of RPA and Imium. Grade 2 listed large Victorian decorative arches have been preserved and the open plan office is lit by a large glass atrium.

Economy Minister Ken Skates said: “Incopro provides a vital service to leading brands across the world, protecting them from increasingly sophisticated criminal enterprises using cutting edge technological innovation.

“I am delighted we have been able to provide support for their ambitious growth plans, which will see this exciting company create jobs for more highly skilled professionals here in Wales.”

(Copyright Imium, 2019)

Incopro use big data and machine learning/AI technology to protect many of the world’s leading brands online. The company combines expertise in intellectual property and intelligence gathering techniques to automate the detection investigation and enforcement against IP infringement online. With offices also in London, Los Angeles, Idaho and Shanghai along with operations throughout North America and Europe it is a rapidly growing company and exciting to see Wales as a key component within this.

Simon Baggs, CEO at Incopro commented: “The language, data analysis and software engineering skills of the people we have been able to hire in Cardiff has exceeded our expectations. Cardiff is our focus for expansion in the next 12 months as we extend our global service. We are proud to have given new life to a previously abandoned historic building with real character for our new offices, right in the city centre, giving our people a fantastic working environment in which they will thrive.

“The Welsh Government’s support was instrumental in our initial choice of Wales. The global business climate is challenging but our talented team in Cardiff contributes massively to the great service we offer our global brand customers and our continued expansion.”


Editors Notes


Incopro is an online IP and brand protection software provider that arms brand owners with actionable intelligence to combat online and offline intellectual property and copyright infringements. Its flagship product, Talisman, combines big data and machine learning technology with legal and law enforcement expertise to gather and analyse relevant data for its customers.

Comprised of experts in IP law, investigation, engineering and technical design who are fluent in over 45 languages, Incopro delivers measurable reductions in online vulnerability that deliver direct financial benefits to clients. Founded in 2012 by CEO and IP protection lawyer Simon Baggs, & current CTO and system architect Bret Boivin, Incopro protects brands facing the threat of IP and copyright infringement.

Incopro has offices in the UK, USA & China and employs over 150 people. Over 600 brands currently use its software, including Mondelez, Dr. Martens, Reckitt Benckiser, Harley Davidson, Cath Kidston, Superdry, New Era, Brother, Adobe, ghd and Ted Baker.

About Trade and Invest Wales

Building stronger foundations for growth, supercharging the industries of the future and empowering Wales’ regions are at the heart of Wales’ approach to economic development. Welsh Government’s unique Economic Action Plan drives change in policy, delivery, and our mind-set, to create an economy of inclusive growth that boosts our wealth and wellbeing, and narrows inequalities.

Our Economic Contract frames a new relationship with business based upon the principle of public investment with a social purpose as we help businesses respond to the challenges of the future.

We support businesses to: innovate and introduce new products and services; proactively support trade with the UK and the rest of the world; improve our skills base and ensure work is fairly rewarded; help develop new products; automate and digitise to ensure Wales remains competitive in the fourth industrial age; and enable more Welsh businesses to become carbon light or free.

Our Economy Futures Fund is a single consolidated fund that streamlines and simplifies our business support offer.

We also recognise our country’s diversity, and rather than a one size fits all approach, we are committed to strengthening regional collaboration and using local intelligence to tailor our national delivery.

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