Incopro partners with Chinese based law firm, ‘Beijing East IP LTD’ to help deliver integrated online and offline IP protection services in China

16 April 2019 – Incopro, the online brand protection provider today announced that it has partnered with leading Chinese law firm, Beijing East IP LTD and Beijing East IP Law Firm (co-referred as BEIP).

Incopro uses technology to protect many of the world’s leading brands online.  The company combines expertise in intellectual property and intelligence gathering techniques to automate the detection, prioritization and enforcement against IP infringement online.

BEIP was established in 2002 by Dr Lulin Gao, the former founding Commissioner of SIPO (now China National Intellectual Property Administration). It has almost 200 personnel, among which almost 100 professionals obtained a Doctor or a Master’s degree and who are also licensed as patent agents or lawyers. Over the last 16 years BEIP has focused on providing overall legal services related to IP and have acted in a number of high profile cases selected by the Supreme Court of PRC and the Beijing High Courts. BEIP represented clients in a wide range of industries in the past and present such as Cisco, LinkedIn, Yahoo!, Tesla, Seagate, McDonald’s, Ritz Carlton, among many other industry leaders.

BEIP will offer a full range of legal services to Incopro’s customers, from test purchases to offline investigations and litigation support. Specialising in IP and with a strong focus on litigation, BEIP’s services and expertise complement Incopro’s technology, creating an integrated online & offline service that leverages the intelligence features of Incopro’s technology and creates a one-stop shop for brands looking to protect their IP on Chinese platforms.

Simon Baggs, CEO at Incopro commented: “We are delighted to welcome BEIP as a partner.  Many of our customers value the ability to call upon legal expertise in multiple jurisdictions.  Working with BEIP in China provides a key potential customer benefit and a great opportunity for Incopro for further strengthen its offering in China.”

Dr Lulin Gao, Chairman at BEIP said: “History has proved that science and technology are primary productive forces. Incopro pioneered in combating new problems on Internet with cutting-edge technology. We are proud to be the major partner in China and will fully utilize our local knowledge to help increase customer value.”

About Incopro

Incopro is an online IP and brand protection software provider that arms brand owners with actionable intelligence to combat online and offline intellectual property infringements. Its flagship product, Talisman, combines big data and machine learning technology with legal and law enforcement expertise to gather and analyse vast amounts of relevant online data for its customers.

Comprised of experts in IP law, investigation, engineering and technical design who are fluent in over 25 languages, Incopro delivers measurable reductions in online vulnerability that deliver direct financial benefits to clients. Founded in 2012 by CEO and IP protection lawyer Simon Baggs, & CTO and system architect Bret Boivin, Incopro protects brands facing the threat of IP infringement online.

Incopro has offices in the UK, USA & China and employs over 150 people. Over 600 brands currently use its software, including Dr. Martens, Harley Davidson, Cath Kidston, Superdry, New Era, Adobe, Brother, Reckitt Benckiser, ghd and Ted Baker.