• In a report last year, Incopro found that for certain searches, up to 60% of first-page Google results were directing users to websites selling counterfeit products.
• In June, Google introduced a way for users to report counterfeit products online.
• But a consumer brand protection group says the tool is ‘extremely problematic’ as it demands brands report each product URL individually.
• That could lead to brands having to submit thousands of individual URLs, the company says. Now it’s lobbying Google to change its policy.

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