Google’s new tool to remove fake products from search results is an inefficient headache for users flagging violations | Business Insider
- In a report last year, Incopro found that for certain searches, up to 60% of first-page Google results were directing users to websites selling counterfeit products.
- In June, Google introduced a way for users to report counterfeit products online.
- But a consumer brand protection group says the tool is ‘extremely problematic’ as it demands brands report each product URL individually.
- That could lead to brands having to submit thousands of individual URLs, the company says. Now it’s lobbying Google to change its policy.
Read the full article in Business Insider (subscription required)
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