
Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud | MediaPost
U.S. consumers continue to encounter fake products while on the Internet. One-quarter of consumers in a recent study report they have been sold counterfeit products, while 36% have experienced fake ads or social posts, 41% have come across fake websites, and 35% have experienced fake social media accounts.
The report — Product, Place, Price, Promotion, Protection — released today by Incopro, which makes software to protect brands, analyzed shopper perspectives on the role that brand authenticity plays in their decision-making process. About 2,000 U.S. consumers participated in the survey fielded in November 2020, in partnership with marketing research firm Savanta.
Read the full article on MediaPost
CONSUMER RESEARCH: WHY PROTECTING YOUR BRAND HAS BECOME THE NEW 5TH ‘P’ OF MARKETING
61% of consumers state that coming across a fake website would cause them to doubt or avoid a brand in the future. Download this consumer research to learn how to protect your brand’s authenticity online.

Request your Demo
The demo is personalized for you. Get answers to your questions and find out why Incopro is the right choice for you.