Acamar Signs Incopro for ‘Bing’ Protection | License Global

Acamar Signs Incopro for ‘Bing’ Protection | License Global

Acamar Films signs for Incopro - thumbnail
As the “Bing” program grows, Acamar has taken action for brand protection.

Acamar Films has partnered with brand protection experts Incopro to ensure the safety of “Bing” products and live events.

Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally, using effective takedown and enforcement measures. This includes tracking the marketplace, identifying counterfeit goods being sold and then issuing take down notices to the respective sellers.

“At Acamar, we are committed to protecting our brand and we take counterfeit and online threats very seriously,” says Sandra Vauthier-Cellier, chief commercial officer, Acamar Films. “We want to support our licensees against copycats and infringers and ensure that our consumers can trust every online interaction with Bing. Teaming up with Incopro, with their vast global expertise and leading technology, enables us to give a much stronger guarantee of that.”

Read the full article in License Global

About Incopro

Incopro tracks and prevents brand misuse and consumer harm taking place online. Over 750 global brands use Incopro to protect their e-commerce revenue and online consumers, including Mondelēz International, Dr. Martens, Reckitt Benckiser, Superdry, New Era, Brother, and Ted Baker.  

Incopro has offices in the UK, USA & China. In 2018, the company secured $21m in Series A funding, backed by Highland Europe.

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