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‘Instabuy’: the power and pitfalls of instant shopping | The Luxury Law Alliance
 

‘Instabuy’: the power and pitfalls of instant shopping | The Luxury Law Alliance

High-end fashion brands may get protection from copycats as runway shows move towards ‘see now, buy now,’ says Brand Protection expert Dilpreet Kaur at INCOPRO. Instant Gratification In the past, runway shows in fashion capitals across the globe were strictly industry focussed, aimed at press and retail buyers to preview…

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