On-demand webinar: Website Enforcement – Does Google’s policy change deliver for brands?
Upon being notified, Google will now de-index web pages in search results that list counterfeits. While this is a positive step, it is not a scalable solution. Access the webinar to hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further.
Upon being notified by brand owners, Google will now remove from search results links to pages on websites that list counterfeits. This as a step in the right direction – trademark owners no longer need a Court Order before Google will evaluate counterfeits in organic search.
However, Incopro has campaigned for a scalable solution to tackle widespread infringement. Under this new system, trademark owners are still not able to have entire websites that are dedicated to selling counterfeits removed from search results – only individual pages.
Hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further in tackling counterfeits.
Head of IP & Brand Protection
Partner in the IP Litigation Group
Director of Service Delivery and Senior Legal Counsel
Access the webinar
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