On-demand webinar: Measuring the ROI of Online Brand Protection – featuring research from Forrester
Incopro commissioned leading tech consultancy Forrester to conduct an independent in-depth ‘Total Economic Impact™' study on four global businesses' brand protection strategies. Access the on-demand webinar to see the results.
As brands increasingly rely on selling online, they open up more opportunities for growth. However, this also exposes them to a greater risk of infringement online.
Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI.
To address this, Incopro, a leading online brand protection provider commissioned Forrester Consulting, part of the renowned research and advisory firm to conduct an independent in-depth study using its established ‘Total Economic Impact™’ methodology on four global brands.
In this webinar guest speaker Forrester consultant Jan ten Sythoff shares the results of this exclusive research. Download it to see the significant outcomes leading brands have achieved from their online brand protection and how they have measured them. Access this webinar to learn how leading brands can/should measure the impact of their online brand protection through:
- Revenue increase from the elimination of counterfeit listings
- Productivity gains through increased legal and business intelligence capabilities
- Incremental compensation from successful litigation
Jan ten Sythoff
Senior TEI Consultant
Access the webinar
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