On-demand webinar: How search engines can support brands and fight the fakes

In this webinar, Incopro joins the American Apparel & Footwear Association in discussing how search engines - key intermediary platforms - can maximize intellectual property and consumer protections for brands.

Featuring:
On-demand webinar: How search engines can support brands and fight the fakes

About

Millions of locations online are dedicated to infringing intellectual property, including offering copyright content without any license and selling counterfeit products. It doesn’t stop there. Infringers will fake accounts to harvest data, run operations to trap people into paying for services that they never receive and promote products that are illegal and often dangerous.

Working directly with apparel and footwear brands, search engines have the ability to maximize intellectual property and consumer protections.

Yet, with up to 60% of search engine results linking to online locations that infringe IP, including selling counterfeits, these locations can trap consumers into paying for products that are illegal, substandard and unsafe. This puts consumers at risk, destroys trust in brands, and diverts revenue from legitimate businesses.

Access the webinar to learn how search engines can do more to protect consumers and intellectual property.

Speakers

  • Simon Baggs - President, Brand & Content Protection, Corsearch

    Simon Baggs

    CEO

  • Helen Saunders headshot

    Helen Saunders

    Chief Product Officer

  • Dan Glover headshot

    Dan Glover

    Technology Partner

  • Christina Mitropoulos

    Christina Mitropoulos

    Director, Brand Protection & Manufacturing Initiatives

Access the webinar

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