Sports, Media & Entertainment

Rise of the underdogs - how unexpected performances are affecting the counterfeit market

It is estimated that the sport industry loses approximately €500 million

in the EU alone every year.

Sports, media & entertainment are massive targets for counterfeiters. They look to capitalize on pop culture and seasonal events to exploit spikes in popularity and flog their illegitimate products.

However, there is also a flipside for these sectors that a lot of those who infringe on their IP are not acting maliciously, but rather are fans of a specific sports team or character within a TV series or movie. For these instances, it requires someone enforcing on your behalf who has the knowledge and expertise to understand the difference and act appropriately where necessary.

Another factor a lot of sports, media & entertainment companies have to consider is their licensing agreements. Counterfeiters often take advantage of these situations as they are not well monitored, but with the proper technology and strategy in place, brands can fight them off and make themselves a far more attractive partner for licensees to work with.

Did you know?


of all sporting trade in the EU is counterfeit


jobs are lost in the EU alone due to this issue


of all global trade is suspected to be counterfeit

How can Incopro Help?

Incopro works with some of the largest and best-known sports, media & entertainment brands in the world. Our technology, Talisman, scrapes the internet to identify the biggest threats to your brand and provide the mechanism to have these enforced and removed.

Our Approach

Over 750 world-class brands trust Incopro

Related posts

Counterfeit safety equipment is risking lives

Incopro’s analyst, Laurence Baker, explains how counterfeit cycling products fall below safety standards.

Read more

The benefits of Online Brand Protection for licensors

Through collaboration and use of technology, licensors and licensees can protect their investments.

Read more

How agile infringer networks restructure and avoid enforcement

We revisit an infringer network to see how it has evolved over time and how it has responded to enforcement attempts by a third party. Learn how to permanently shut down similar operations that target your brand.

Read more
“Incopro is a company with a really easy to understand concept, engaged people, and good results.”
Head of Business and Legal Affairs, Broadcast Media company

Request your Demo

The demo is personalized for you. Get answers to your questions and find out why Incopro is the right choice for you.