Luxury & Fashion
The online counterfeit luxury
market is estimated at$30.3 billion
This is a concerning figure that is likely to grow as consumers unknowingly purchasing fake products on social media platforms and online ecommerce marketplaces. The threat is particularly severe for the fashion industry as it is consistently the single-largest target for counterfeiting activity in regions such as the US.
When consumers purchase counterfeit luxury and fashion goods, they often think of it as being a victimless purchase. However, beyond the wider social and human rights issues that come with the production of these illegitimate goods, there are also health risks from the unsafe materials that are used.
Did you know?
of US respondents said they lost trust in a brand after unintentionally purchasing a product they believed was genuine.
of US respondents said they would buy fake clothing.
of all global trade is suspected to be counterfeit.
HOW CAN INCOPRO HELP?
Incopro works with some of the largest and best-known fashion brands in the world, preventing counterfeit luxury goods from reaching their consumers. Our technology, Talisman, scrapes the internet to identify the biggest threats to your brand and provide the mechanism to have these enforced and removed.
To learn about our approach in detail, follow the link here.
Featured case study
James Clark, Brand Protection Manager, Ted Baker
“Part of the work we’re doing for the future is over data analysis, and working with the team at Incopro to see what their system can tell us, what we can do better in the future, and where we should be looking.”
Over 750 world-class brands trust Incopro
Case Study | Lipsy Protects Consumers from Counterfeits & Safeguards High-Value Celebrity Partnerships with Incopro
Sheena Yonker, Brand Protection Manager at Lipsy, shares how Brand Protection is core to protecting the Lipsy girl from counterfeits and safeguarding the exclusive celebrity partnerships that the brand has worked hard to secure.Read more
Case Study | Ted Baker’s intelligence-led approach to brand protection
Through Corsearch’s online brand protection technology and expertise, Ted Baker can prioritize workload and focus on high-risk infringements, making a lasting impact on the health of their brand. Read the full story.Read more
Drive online sales growth in fashion with Online Brand Protection
The trade in counterfeit fashion is worth $450 billion annually, but brands are fighting back.Read more
“We use Incopro analysts, they’re the experts, not only on their system, but also of the different platforms out there and what the requirements are to get something taken down.”James Clark, Brand Protection Manager, Ted Baker
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