Health & Pharma
It is estimated
that
1/3 of all medicine sold worldwide is illegitimate
The pharmaceutical industry is highly regulated and when counterfeiters produce their fakes cheaply, they don’t adhere to these regulations. When it comes to potentially life-saving drugs this has huge consequences.
Research by Incopro also showed that as many as 60% of first page results on search engines such as Google could be directing consumers towards counterfeit sites.
Did you know?
$200 bn
is the total cost of the economic burden as a result of falsified or substandard medicine.
58%
of traffic for infringing pharmaceutical websites originates from organic search.
1 in 10
medical products in developing countries are falsified or substandard.
EBOOK: HOW TO PROTECT YOUR BRAND AND CONSUMERS
As counterfeit and harmful medical products infiltrate global markets at alarming rates, at Incopro we’re working with brands to tackle this problem and keep consumers safe. Our mini ebook outlines the key threats to consumers and explores the solutions brands can implement.
Download ebook
Over 750 world-class brands trust Incopro
Related Posts
Case Study | How Leading Edge protects global customers from health risks
Leading Edge Health uses Incopro’s brand protection technology to discover hidden infringements and fight back against bad actors online, enabling them to remove criminal websites, take down counterfeit products, and protect consumers. Read the full story.
Read moreHow search engines are directing consumers to dangerous fake pharmaceutical products
Learn why Search Engines need to take action to protect consumers from counterfeit pharmaceuticals online.
Read moreAnti-counterfeiting: Search engines need to do more to stop online infringement
New thinking is required if the online counterfeiting threat is to be tackled effectively and at scale.
Read more“With Incopro we are able to extensively scrape websites, marketplaces and social networks far deeper than can be done manually. We can now locate counterfeit products we did not even know existed.”Doug Mackay, Managing Director, Leading Edge Health
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