Sales of counterfeit and pirated goods totals $1.7 trillion per year
Consumer goods are some of the most counterfeited products on the market. Cheap to produce, easily mistaken for the genuine item and most concerningly capable of posing risks to consumers.
From cleaning products to toiletries and even items such as condoms, the risks are huge and can pose safety concerns for consumers along with the damage to brand reputation and revenue.
Did you Know?
is the amount counterfeit goods cost to the global economy.
of consumers surveyed confirm unknowingly buying counterfeits will result in a loss of trust with that brand (According to research undertaken for Incopro by Sapio Research).
of those who get fooled never received a refund from an online marketplace despite reporting the seller (According to research undertaken for Incopro by Sapio Research).
Ebook: How to protect consumers & stay ahead of threats
With the growth of e-commerce leading to increasing demand for consumer products online, at Incopro we’re working with FMCG enterprises and online platforms to tackle the threats facing brands and consumers. Our mini ebook outlines the key and emerging issues in the FMCG sector, and explores how brands are mitigating threats to protect consumers.Download Ebook
Featured Case Study
Svetlana Tsareva, General Counsel Skin Care, Prestige and Head of Brand Protection at Unilever
“I would highly recommend working with Incopro, not only because of its amazing Talisman technology which helps to understand and analyze the digital space, but also because of the high level of collaboration, communication and partnership which makes the whole working experience exceptional.”
Over 750 world-class brands trust Incopro
Case Study | How Mondelēz International Puts Consumer Trust at the Heart of Brand Protection
Incopro’s Brand Protection technology and expert insights on social media governance have been instrumental in Mondelēz maintaining control of digital channels, managing risk, and protecting the consumer experience. Read the full story.Read more
How to prioritize and work with key platforms for e-commerce success
Learn why a focused, deliberative strategy is needed to reduce infringement on key platforms and deliver e-commerce success.Read more
How social media behavior influences counterfeit purchases
8% of US consumers admit that they buy fake designer brands and 5% lie to promote a product or brand. Learn why brands cannot afford to ignore the issue.Read more
“Talisman is a top-notch system for online anti-counterfeiting. I checked out other systems and Talisman is the best. I don’t give praise often but here it is well deserved.”Director of Intellectual Property & Assistant General Counsel, Multinational Toy Manufacturer
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