Consumer Goods

Consumer Goods
 

Sales of counterfeit and pirated goods totals $1.7 trillion per year

Consumer goods are some of the most counterfeited products on the market. Cheap to produce, easily mistaken for the genuine item and most concerningly capable of posing risks to consumers.

From cleaning products to toiletries and even items such as condoms, the risks are huge and can pose safety concerns for consumers along with the damage to brand reputation and revenue.

Did you Know?

$323bn

is the amount counterfeit goods cost to the global economy.

44%

of consumers surveyed confirm unknowingly buying counterfeits will result in a loss of trust with that brand (According to research undertaken for Incopro by Sapio Research).

26%

of those who get fooled never received a refund from an online marketplace despite reporting the seller (According to research undertaken for Incopro by Sapio Research).

Ebook: How to protect consumers & stay ahead of threats

With the growth of e-commerce leading to increasing demand for consumer products online, at Incopro we’re working with FMCG enterprises and online platforms to tackle the threats facing brands and consumers. Our mini ebook outlines the key and emerging issues in the FMCG sector, and explores how brands are mitigating threats to protect consumers.

Download Ebook
FMCG Ebook Protecting Consumers Fake FMCG Incopro

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“Talisman is a top-notch system for online anti-counterfeiting. I checked out other systems and Talisman is the best. I don’t give praise often but here it is well deserved.”
Director of Intellectual Property & Assistant General Counsel, Multinational Toy Manufacturer

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