Incopro is attending the AAFA Seminar: Fighting the Fakes in New York, USA, on 11 July 2019.

According to WBR Insights, 33% of retailers state that counterfeiting is one of their top three external threats to their ecommerce businesses, with the trade in fake clothing, textiles, footwear, handbags, cosmetics, and watches worth US$450 billion annually.

The American Apparel and Footwear Association (AAFA) is calling on customs authorities, marketplaces, social media platforms and online brand protection providers to cooperate to prevent the infringement of intellectual property rights online.

With fashion brands facing increasing social media counterfeiting and returns fraud, it is imperative that a technology-based solution is put in place to stem the tide of fakes, protect consumers and increase sales. We detail the threats posed by online counterfeiting, along with the opportunities presented by taking a proactive approach to enforcement, in our recent blog post on the fashion industry.

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If you’d like to meet to discuss your brand’s current Online Brand Protection strategy, please complete the short form.