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Brand Protection: 2021 in Review
Emerging threats • Marketing Function • Online Counterfeiting
2021 posed unique challenges to brand protection teams. Read our review to learn about the key threats, legislative developments, opportunities – and how businesses have responded.
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Protect online consumer experience: Audit and control your brand’s digital footprint
Search Engines • Social Media
Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.
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The commercial impact of tackling repeat offenders on e-commerce platforms
Online Counterfeiting • Platform Accountability • Social Media
New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.
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Can the current regulatory landscape tackle growing brand misuse online?
Online Counterfeiting • Platform Accountability • Social Media
E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.
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4 Key Emerging Threats for Brands in 2021 and How to Tackle Them
Platform Accountability • Social Media
With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.
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What does Donald Trump’s Twitter ban have to do with Brand Protection?
Platform Accountability • Social Media
The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.
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Trademark Infringement Within Social Media Hashtags and the Need to Modernize IP Legislation
Platform Accountability • Social Media
Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Social Media • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats on social media and how brands can tackle them.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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