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Brand Protection: 2021 in Review
Emerging threats • Marketing Function • Online Counterfeiting
2021 posed unique challenges to brand protection teams. Read our review to learn about the key threats, legislative developments, opportunities – and how businesses have responded.
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The commercial impact of tackling repeat offenders on e-commerce platforms
Online Counterfeiting • Platform Accountability • Social Media
New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.
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Can the current regulatory landscape tackle growing brand misuse online?
Online Counterfeiting • Platform Accountability • Social Media
E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.
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4 Key Emerging Threats for Brands in 2021 and How to Tackle Them
Platform Accountability • Social Media
With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.
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What does Donald Trump’s Twitter ban have to do with Brand Protection?
Platform Accountability • Social Media
The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.
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Trademark Infringement Within Social Media Hashtags and the Need to Modernize IP Legislation
Platform Accountability • Social Media
Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.
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Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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How consumers are exposed to fake water filters on search engines
Platform Accountability • Search Engines • White Goods
Counterfeit white goods can be found easily through search engines, putting consumers at grave risk. Learn why search engines must do more.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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