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Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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COVID-19: Price gouging rampant as platforms struggle to keep up
Consumer Goods • Health & Pharma • Online & Retail
Bad actors are exploiting the COVID-19 crisis by engaging in price gouging online as demand continues to skyrocket. Learn how your business can tackle this threat.
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How hazardous fake baby products appear in Google search results
Consumer Goods • Online & Retail • Platform Accountability
Up to 3 in 9 first-page search results for baby teethers are for fakes. Learn why search engines must do more.
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Why Singles’ Day should be factored into your brand protection strategy
Consumer Goods • Online & Retail
Singles’ Day is the world’s largest ecommerce festival and is highly targeted by opportunistic counterfeiters.
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Google must do more to prevent counterfeits appearing within search results
Online & Retail • Platform Accountability • Search Engines
Incopro is calling for Google & other search engines to work more closely with brands to remove counterfeits.
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How ecommerce platforms and governments are taking steps to fight online counterfeiters
Online & Retail
Platforms and governments are taking greater steps to protect consumers and brands from online counterfeiters.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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