Case Studies

How Mondelēz International Puts Consumer Trust at the Heart of Brand Protection
 

How Mondelēz International Puts Consumer Trust at the Heart of Brand Protection

Mondelēz International is a global snacking company, consisting of the global snack and food brands owned by Kraft Foods Inc. It employs over 80,000 people and has net revenues annually of more than US$26 billion. The company is world-renowned for both its sweet and savory snacks, including household names such as Cadbury’s,…

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