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Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods

Top Priorities for Brand Protection Teams in 2022
Online Counterfeiting
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more
Brand Protection: 2021 in Review
Emerging threats • Marketing Function • Online Counterfeiting
2021 posed unique challenges to brand protection teams. Read our review to learn about the key threats, legislative developments, opportunities – and how businesses have responded.
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Holiday Season Brand Protection Strategy
Emerging threats • Online Counterfeiting • Seasonal Threats
With holiday e-commerce spending growing each year, learn why brand protection is critical to safeguarding your brand and consumers online.
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How to measure and communicate the value of brand protection to your business
Brand Protection Maturity • Online Counterfeiting
Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.
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Brand Protection & Halloween: How to vanquish ghastly threats
Emerging threats • Online Counterfeiting • Seasonal Threats
With festivities returning with a bang and e-commerce spending projected to reach $2.94 billion, businesses are preparing to face a record volume of infringement this Halloween. Learn how brand protection can vanquish the threats.
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Brand Protection & NFTs: Scams, Fakes & How to Mitigate Risks
Emerging threats • Online Counterfeiting
The NFT market poses an opportunity for brands, but also hidden risks, with counterfeiters and scammers targeting platforms and brands. Find out the key threats and how to mitigate them.
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Protect online consumer experience: Audit and control your brand’s digital footprint
Search Engines • Social Media
Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.
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The commercial impact of tackling repeat offenders on e-commerce platforms
Online Counterfeiting • Platform Accountability • Social Media
New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.
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Can the current regulatory landscape tackle growing brand misuse online?
Online Counterfeiting • Platform Accountability • Social Media
E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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